Is Klaxon AI solving the media buying issues for podcasters?
Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee.
A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.
But is it any good? We'll learn together shall we?
Go ahead and press play.
Relevant links:
https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Transcript
Get this, a brand new tool named Klagson AI reckons it can bang out a podcast publishing ready podcast advert in wait for it under five minutes.
Speaker A:No studio, no voiceover artist, no faffing about.
Speaker A:Just type your copy, pick a synthetic voice, sprinkle in some royalty free music and boom, you've got your 32nd ad spot.
Speaker A:Cost wise, you can download the finished ad for 99 pounds plus VAT or let them handle the whole thing if you've got at least a £1,200 media budget.
Speaker A:So in the interest of balance, let's look at why this could be brilliant and why it could suck.
Speaker A:First of all, why it could be brilliant?
Speaker A:Well, the speed for shoestring prices.
Speaker A:Indies and small businesses finally get pro sounding ads without financing it by selling your house, including your cat, for free.
Speaker A:The iteration if you need regional slang, a new offer, all you need to do is hit, generate and you're back in the feed before your kettles boiled.
Speaker A:And the multilingual approach.
Speaker A:This thing can pump out Spanish, polish, even Mandarin, so you can target your ideal clients in another country without butchering the accent.
Speaker A:Here's why it sucks.
Speaker A:There's an authenticity tax to pay.
Speaker A:Nielsen powered Acast data shows host red spots lift brand recall 21% versus 14% for pre recorded audio ads.
Speaker A:In other words, listeners trust the human they're already hanging out with in their ears.
Speaker A:The sonic sameness.
Speaker A:If every shop in Shoreditch used the same voice bank, audiences would click stop faster than you can say skip.
Speaker A:The compliance is all on you.
Speaker A:Cap rules don't care that a robot wrote the copy.
Speaker A:If it's misleading, you're getting fined.
Speaker A:And what about the creative soul?
Speaker A:AI still struggles with the cheeky wink, the comedic beat, the pregnant pause that sells the punchline.
Speaker A:So here's the bottom line.
Speaker A:You need to treat Klaxon AI like a podcasting Swiss army knife, not a magic wand.
Speaker A:Use it to draft and demo if budget allows.
Speaker A:Layer a quick human tag or tweak the VO timing so it sounds less like Siri has just downed a Jaeger bomb.
Speaker A:And for the love of ears everywhere, test it against a real host red ad before you blast it across every feed.
