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Published on:

14th Apr 2025

You're never too old to have a successful podcast!

Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity.

Who knew that 90-year-olds could rock the podcasting scene?

The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media.

https://www.tiktok.com/@noventaycontando

With topics ranging from health tips to spicy tales of romance, the show digs deep into the rich tapestry of life experiences that these beloved seniors bring to the table. Each episode features a rotating cast of characters, each with their unique perspectives, moderated with a gentle touch that feels like a warm hug on a chilly day.

But wait, there’s more! This isn’t just your run-of-the-mill storytelling podcast; it's a cultural phenomenon that’s bridging the gap between generations.

Companies mentioned in this episode:

  • Noventa y Contado
  • TikTok
  • YouTube
  • Spotify
  • Apple podcasts

Mentioned in this episode:

Podmaster Free Tips



This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Transcript
Speaker A:

If you're one of our older listeners, know this.

Speaker A:

You're never too old to get creative with your first podcast.

Speaker A:

So let's talk about Noventa y Contado, the hit podcast created by 90 year olds in Argentina.

Speaker A:

You heard that right, 90 year olds doing a podcast.

Speaker A:

It's become a surprise hit.

Speaker A:

Noventa e Contado, which translates In English as 90 and counting, features these people sharing life stories, wisdom and discussions on topics like health, love, sex, family and of course, aging.

Speaker A:

The podcast was born after 97 year old Alberto Chabb posted a TikTok video of a dinner with friends his age.

Speaker A:

It went viral and sparked over 2,000 emails to him.

Speaker A:

He realized the appetite for meaningful conversations from older voices.

Speaker A:

And then the group began meeting fortnightly and recording their conversations.

Speaker A:

They've now built a digital community with a popular Instagram account of nearly 290,000 followers.

Speaker A:

And they have a successful podcast available on YouTube and Spotify.

Speaker A:

I'd really love to give them some advice on making sure that their podcast is also available in Apple podcasts, but that's a topic for another day.

Speaker A:

Here's why the show is popular.

Speaker A:

It offers an authentic and emotional intergenerational perspective that is often missing in modern media.

Speaker A:

It's co created by 26 year old Guadalupe Camarati.

Speaker A:

The podcast pairs Chab with different group members in each episode, moderated with a gentle and respectful tone.

Speaker A:

Themes include everything from tango to motivation, with a focus on staying active and fighting loneliness in old age.

Speaker A:

But here's the big thing here, the cultural impact.

Speaker A:

It's inspired younger generations, attracted media attention, and even helped participants like Mabel Roncaroni, who's 92, gain new English students.

Speaker A:

It also challenges outdated perceptions of aging and offers a model for a creative, fulfilling life beyond 90.

Speaker A:

Honestly, it's a beautiful story of connection, relevance and resilience in this modern digital age.

Speaker A:

And it's powered by voices that most media usually ignores.

Speaker B:

Partners.

Show artwork for Podcasting Insights with The Podmaster: growth advice for people and brands

About the Podcast

Podcasting Insights with The Podmaster: growth advice for people and brands
Helping you attain podcasting mastery
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'.
Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy.
And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I learned a lot from that experience.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful!
And ensuring you can avoid the dreaded 'podfade'!

About your host

Profile picture for Neal Veglio

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.